As a freelance Graphic Designer at CNN, I excel in creating impactful infographics under tight deadlines for Live-Air Broadcasts during prime-time hours. Collaborating closely with executive and assistant producers, as well as fellow designers, I ensure seamless project completion. Leveraging my Adobe Photoshop and Illustrator skills, I swiftly deliver graphics and images that align with the network's diverse shows, including:
- Jake Tapper The Lead
- Situation Room w/ Wolf
- Erin Burnett
- Anderson Cooper 360
- CNN Tonight
- Don Lemon Tonight
-Smerconish
-Reliable Newsource
-Newsroom
-CNN PrimeTime
-CNN This Morning
My dedication to enhancing visual storytelling contributes to CNN's broadcasting excellence and resonates with audiences worldwide.
In collaboration with Florida A&M University's esteemed School of Agriculture and Food Sciences, I spearheaded a comprehensive initiative to revitalize and fortify their visual identity. The project encompassed a multifaceted approach, including the recreation of key logos for diverse applications, such as emails, marketing materials, signage, and mailings. Embracing the school's preference for simplicity and clarity, the redesigned logos resonated seamlessly with the institution's core values.
A pivotal aspect of this venture involved a meticulous rebranding of the school's revered biannual magazine. Through a thoughtful blend of modern aesthetics and timeless elements, the revitalized logo now embodies the spirit of innovation and excellence that the School of Agriculture and Food Sciences stands for. This dynamic redesign not only invigorated the magazine's visual appeal but also aligned it harmoniously with the broader brand ecosystem.
Furthermore, I had the privilege of designing the School's Biennial Report, a substantial 20+ page document highlighting the institution's accomplishments, endeavors, and aspirations. With a steadfast commitment to clarity and effectiveness, the report was crafted to communicate complex information in an accessible and engaging manner. The resulting report stands as a testament to the School's dedication to transparency, progress, and its enduring impact in the field of agriculture and food sciences.
Client: Hartman Studios
Project Description
Overview:
In collaboration with Hartman Studios, I undertook the exciting task of designing a captivating PowerPoint presentation template focused on spotlighting new products and upcoming launches. The primary objective was to create a template that balances a clean, professional aesthetic with bold visual elements, utilizing striking imagery to demonstrate products both in action and through insightful breakdown diagrams.
Goals:
- Develop a visually engaging PowerPoint template to showcase new products and future launches.
- Maintain a balance between professionalism and eye-catching design.
- Incorporate high-quality product photos showcasing their usage and detailed breakdowns.
Design Approach:
The design approach for the PowerPoint template revolved around creating a harmonious blend of aesthetics that communicates innovation and product excellence. Each slide was meticulously crafted to convey information clearly while ensuring that the visual impact remained at the forefront.
Design Elements:
- Color Palette: Utilizing Hartman Studios' brand colors, the template employs a balance of bold and muted tones to maintain a professional look while capturing attention.
- Typography: A legible and modern font ensures that the content remains easily readable, even from a distance.
- Imagery: The use of high-quality product photographs, both in usage scenarios and breakdowns, adds a visual dimension that enhances the audience's understanding.
- White Space: Strategic use of white space maintains a clean and organized layout, preventing clutter and promoting focus.
Outcome:
The final Innovative Product Showcase PowerPoint template achieves the delicate equilibrium between sophistication and visual impact, effectively highlighting Hartman Studios' new products and future launches. The template provides a consistent and captivating platform for presentations, enabling the brand to communicate its commitment to innovation with confidence.
By seamlessly integrating product visuals and insightful breakdowns, this presentation template sets the stage for impactful product launches and fosters engagement with the target audience.
Client: Radio One
Project Description:
Overview:
Collaborating closely with Radio One, I undertook a dynamic project focused on conceptualizing and crafting visually compelling show covers and looks for their esteemed radio personalities' podcasts. The project's main objective was to create distinctive and captivating visual branding elements that would resonate with the audience, encapsulate the essence of each show, and establish a strong visual identity for the podcasts.
Goals:
- Develop a unique visual branding concept for each radio personality's podcast.
- Create eye-catching show covers that convey the show's content, tone, and personality.
- Craft a consistent visual look for promotional materials across platforms.
Design Approach:
The design approach for this project was anchored in creativity and authenticity. Each radio personality's podcast was treated as a distinct brand, with the visual elements aiming to capture the essence of their content, style, and target audience.
Visual Branding Elements:
1. Show Cover Art:
- Individuality: Each show cover art was meticulously designed to reflect the individual personality and tone of the podcast. This included using colors, typography, and imagery that resonated with the host's style.
- Iconic Imagery: Incorporating iconic imagery related to the show's themes or topics helped establish an immediate connection with the audience.
2. Typography and Color Palette:
- Typography: A unique and legible font was selected for each podcast, ensuring that the title and any text elements maintained a consistent visual identity.
- Color Palette: The color palette for each podcast was carefully chosen to evoke the show's mood and emotions. It played a crucial role in setting the tone for the visuals.
3. Promotional Look:
- Social Media Graphics: A consistent visual look was extended to social media graphics, such as banners, profile pictures, and promotional posts. This helped establish a recognizable and professional online presence.
4. Merchandise and Branded Materials:
- Merchandise Design: The visual branding extended to merchandise design, enabling Radio One to offer fans and listeners products that encapsulated the podcast's identity.
Outcome:
The Radio One Radio Personality Podcast Visual Branding project yielded a remarkable transformation of each podcast into a visually distinct and captivating brand. The tailored show covers, typography, color palettes, and supporting graphics now stand as powerful assets that represent the podcasts' unique identities.
Through this project, Radio One's radio personalities gained a competitive edge in the crowded podcast landscape by establishing strong visual identities that resonate with listeners. The consistent and engaging visual branding has contributed to increased recognition, engagement, and loyalty among the audience, setting the stage for sustained growth and success.
UP Faith & Family (UPFF) stands as an exclusive subscription video on demand (SVOD) service, curating a diverse collection of over 500 high-quality dramas, family comedies, animated features, UP original series, and more, all dedicated to family and faith-friendly entertainment. The task involved designing and appropriately sizing 5 key art title banners for Amazon TV, Mobile, Web, and Tablet platforms. Being part of Amazon's holiday promotions, the Client supplied essential assets, including stills and movie covers for the titles, while also adhering to Amazon's Title Treatment Guidelines to ensure a consistent and appealing visual representation.
Partnering with the UNT Dallas Men's Basketball Team, I embarked on a dynamic project focused on establishing a compelling social media presence and visual identity for the university's newly acquired team. The primary goal was to create a cohesive and engaging brand look that would resonate with the target audience, communicate the team's values, and foster a sense of pride and excitement among students, fans, and the broader community.
Goals:
- Develop a unified visual identity and social media branding for the UNT Dallas Men's Basketball Team.
- Create a series of versatile design elements, including signage, recruitment materials, merchandise, and social media templates.
- Enhance the team's visibility, engagement, and recognition through consistent and impactful branding.
Design Approach:
The design approach for this project was rooted in capturing the essence of the team's spirit, while aligning with UNT Dallas' brand guidelines. Each design element was crafted to reflect the team's competitive drive, unity, and dedication to excellence.
Visual Identity Elements:
1. Logo and Wordmark:
- Developed a distinctive team logo and wordmark that encapsulated the essence of the UNT Dallas Men's Basketball Team. The logo combined elements that symbolized athleticism, teamwork, and the university's identity.
2. Color Palette and Typography:
- Curated a unique color palette that balanced UNT Dallas' established brand colors with shades that conveyed energy and excitement.
- Selected typography that exuded a modern yet authoritative feel, complementing the team's identity.
3. Signage and Recruitment Materials:
- Created attention-grabbing signage for games and events, enhancing the team's presence within the campus community.
- Designed recruitment materials that showcased the team's accomplishments, culture, and opportunities, aiding in attracting top talent.
4. Merchandise Design:
- Designed merchandise that ranged from jerseys to accessories, allowing students and fans to proudly display their support for the team.
- Ensured that merchandise designs aligned with the overall visual identity, creating a consistent brand image.
5. Social Media Templates:
- Developed a series of versatile and eye-catching social media templates for various platforms. These templates allowed for seamless updates and consistency in online branding.
Outcome:
The UNT Dallas Men's Basketball Team's Social Media Branding and Visual Identity project yielded a transformative impact on the team's overall image. By creating a cohesive brand look through signage, recruitment materials, merchandise, and social media templates, the team garnered increased attention, engagement, and support from students and fans alike.
The newly established visual identity successfully communicated the team's values, fostering a sense of unity and excitement within the UNT Dallas community. The project's outcomes extended beyond design; it contributed to building a strong sense of team spirit, enhancing the university's athletic profile, and establishing a lasting legacy for the Men's Basketball Team.
In my role as the lead designer at Sproxte, I spearheaded the creation of compelling campaign designs that resonated with our diverse clientele. Beyond this, I assumed the responsibility of conceptualizing and designing not only the company's website but also our clients' websites. Drawing upon my expertise in UX/UI design, I implemented strategic enhancements that transformed the company website into a user-friendly platform. This optimization was particularly impactful for entrepreneurs seeking to elevate their brand through a range of print and digital merchandise and experiences. Through my meticulous attention to user experience, I ensured that entrepreneurs could seamlessly navigate the site and explore the expansive opportunities we offered, fostering their journey towards brand expansion.
As a Contracted Junior Designer at Cooper Lighting Solutions, I played a vital role in supporting the design needs of various company lighting brands. Through the creation of order forms, spec sheets, advertisements, PowerPoint presentations, and logo/icons, I contributed to enhancing the visual identity and communication materials of the organization. My responsibilities encompassed leveraging the Adobe Creative Suite to craft engaging and impactful design assets that aligned with the diverse brand portfolios.
Key Responsibilities:
- Design Creation: Utilized the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, to produce a range of design materials including order forms, spec sheets, advertisements, and promotional assets.
- Brand Consistency: Ensured visual consistency across all design deliverables, adhering to brand guidelines and maintaining a cohesive look and feel across different lighting brands.
- Order Forms and Spec Sheets: Designed user-friendly and informative order forms and spec sheets that presented product information and technical details clearly to aid clients and internal teams in their decision-making processes.
- Presentation Enhancement: Developed visually appealing PowerPoint presentations that effectively conveyed complex lighting concepts, product features, and technical specifications to diverse audiences.
- Logo and Icon Design: Created logos and icons that represented the essence of each lighting brand, contributing to the brand's recognition and distinct visual identity.
- Collaboration: Worked closely with cross-functional teams, including marketing, product management, and sales, to gather insights and information necessary for designing accurate and compelling materials.
- Adaptation and Iteration: Responsibly managed design projects, incorporating feedback and making necessary revisions to refine materials for optimal impact.
Outcome:
As a Contracted Junior Designer at Cooper Lighting Solutions, my contributions directly supported the enhancement of the company's visual communication materials. By delivering impactful order forms, spec sheets, advertisements, PowerPoint presentations, and logo/icons, I played a pivotal role in maintaining brand consistency and effectively conveying product information to clients and internal teams. My work significantly contributed to the overall success of the company's diverse lighting brands, establishing a compelling visual identity that resonated with customers and partners alike.
I held the role of Graphic Production Manager at BTWN Exhibits, a compact yet dynamic company specializing in the creation and assembly of exhibits for trade shows and other events. My responsibilities centered around overseeing Exhibition Graphics and Printing, a critical facet of our projects. This encompassed tasks such as meticulous color calibration, precise measurements, and occasional graphic design undertakings.
My proficiency extended to a diverse range of software tools, including Caldera, Versa Works, and the Adobe Creative Suite, which I adeptly employed to ensure impeccable graphics. To bring these designs to life, I harnessed the capabilities of cutting-edge machinery. This included managing operations with a flatbed printer, a CNC cutting machine, a Roland Vinyl Cutter and Printer, and an HP Fabric Printer. In this role, I not only navigated the creative aspects but also the technical nuances of the production process, contributing to the seamless realization of engaging and impactful exhibits.
For the 2016-2017 and 2017-18 NCAA Basketball I was a lead graphic designer at Florida State University Men's Basketball. I was in charge of designing news letters, game day post, invitations, t-shirts, and more. My second year I was assigned an intern to make this 2017-2018 season even better. We took what i did the previous year and took in up a notch with better and more eye-popping graphics.
This branding Contouree prints are custom 3D images and photos on PVC material, artistically cut around the key object, standing vertically on a base for your home, business, or office! Contouree is printed on Sintra board which is a registered PVC board. It is a lightweight material with a low gloss matte finish, it is also durable and used for advertising, photo-mounting screen printing, and even outdoor use. Contouree can also be printed on Acrylic. In this project I provided the client with a logo, photos, some website design assistance using shopify, and also some sample products.
Crave, an urban streetwear clothing label headquartered in Atlanta, Georgia, sought a logo that would harmonize both functionality and the essence of understated elegance. The challenge was to encapsulate these qualities while preserving a sense of simplicity. I fulfilled this vision by offering a comprehensive package of services, culminating in a distinct brand identity.
My contributions encompassed the creation of a comprehensive brand book, meticulously detailing the visual and thematic elements that would define Crave's image. The heart of this endeavor was the logo design, where I masterfully melded the brand's unique character with a sleek yet unfussy aesthetic.
Recognizing the significance of a holistic approach, I extended my expertise to encompass photography that would perfectly align with Crave's ethos. By encapsulating the brand's spirit through captivating imagery, I further enhanced its overall allure.
To ensure Crave's online presence mirrored its newfound identity, I crafted a compelling website that seamlessly integrated the brand's visual language. This digital platform provided a captivating and immersive experience for customers and enthusiasts alike.
In this multifaceted endeavor, I succeeded in crafting a brand identity that resonated with Crave's values while meeting the practical needs of the streetwear industry. The end result was not just a logo, but a holistic brand experience that positioned Crave for success within the competitive fashion landscape.
My last year in college and in Tallahassee I worked for the schools magazine as graphic designer and photographer to quickly moving up to Assistant Art Director. I Planned and produced marketing materials, including catalogs, handbooks and charts. Collaborated with a team of designers to offer improvements and direction on projects. Recommended techniques, methods and media best suited to produce desired visual effects. Designed spreads and single pages for journalists stories and information.
Within the dynamic realm of RASSY, a platform dedicated to entertaining, informing, and empowering Melanated women worldwide, powered by WPGGTV, I undertook a pivotal role in shaping their impactful digital presence. Entrusted with the responsibility of establishing their social media identity, I embarked on a creative journey to craft a visual narrative that resonated powerfully. Leveraging high contrast aesthetics and infusing each post with unique templates, I seamlessly fused design elements with their brand ethos. My approach was not merely about visuals, but also about capturing the essence of empowerment and engagement, echoing the spirit of RASSY's mission. Through meticulous attention to detail and an unwavering commitment to authenticity, I successfully translated their narrative into a striking social media canvas that resonated deeply with their target audience.
Eagles corner back Rasul Douglas was looking to get a logo and a website done for his self. This branding project was for him to get on a more business side that co-sides with his football career. I was assigned to do a logo, US Design, and also a little product design
Florida A&M University’s School of Journalism and Graphic Communications was the home to first 24 hour media platform for African-Americans. I was selected amongst others to be the lead designer for the ribbon cutting ceremony. I designed and printed posters/fliers, invitations, media post, countdown, and an email blast.